Product & UXProject
EVOYA – Experience Evolving Journey
UX research, DesignOps, and end-to-end experience redesign for a neonatal screening LIMS used across 20+ countries, processing ~7M specimens annually.
Hi, I'm Jessie.
I replace opinion with evidence, before anyone has to commit.
Six years shipping in regulated, data-intensive environments: healthcare SaaS, wearables, and AI. I go into the stack when I need to, sit with users when I need to, and make the call when it matters.
20+
countries
Diagnostic platform I owned product strategy for
500+
inputs
Customer insight system I built from zero in year one
67%
faster
Core workflow upgrade delivered, zero negative post-release feedback
How I work
Three principles that keep the work honest.
01
I speak business, tech, and UX natively.
Most PMs pick one language and translate. I don't, which means less gets lost between where decisions are made and where things get built.
02
I stay in the problem longer than is comfortable.
I don't hand off to research or engineering and wait for output. I'm usually somewhere in between, useful when the boundaries are blurry.
03
I prototype before I persuade.
Abstract arguments about the right direction go nowhere. Something real on a screen moves people.
About
My background spans computer science, UX research, and six years shipping products in regulated and data-intensive environments: healthcare SaaS, wearables, B2B platforms, and AI-powered products I've built myself. Started from Helsinki, working globally.
Read the full storySelected work
See all work
Testimonials
What collaborators say
“
She has the unique ability to turn complex information into actionable recommendations. Strategically minded, genuinely curious, and consistently goes above and beyond.
“
Jessie is a rare combination of strategic thinker and hands-on executor. She built our feedback system from zero to one, streamlined cross-functional decision making, and reduced ambiguity across teams.
“
Wise, thoughtful, insightful — and a powerhouse of common sense. My loss is your gain.
Let's talk
Working on something complex?
Good judgment, real problem, difficult environment. I'd like to hear about it.